It IS “adult cute”!!!  With the philosophy that women will drive cars designed for men but men won’t drive cars designed for women, this is for “women only”…

Honda has introduced a new car targeted exclusively to women — the only such car being built today — that’s a version of its Fit subcompact, called the Fit She’s.  The car launched this summer for Honda’s home market in Japan and has been designed to be, in the automaker’s words, “adult cute.” That means lots of pink: the car itself is pink, there’s pink stitching in the seats, steering wheel and floor mats, and there are pink borders around the dashboard displays. The car’s “She’s” name tag even has a heart for an apostrophe. Beyond its look, the Fit She’s has special windshield glass that cuts 99 percent of ultraviolet rays and what’s called a “Plasmacluster” air conditioning system that Honda says can improve the driver’s skin quality. Motoramic notes that there’s a long history of automakers trying to target women with car models designed for them, including Chrysler’s 1955 Dodge LaFemme, which had two-toned pink and white paint and a storage area for a purse and rain hat.